![]() Smokers who lived long enough to collect a couple hundred coupons could choose from everything from patio furniture to baby strollers to circular saws. Raleigh’s catalog of valuable merchandise was more impressive than the Sears Wish Book. “Do you save the coupons?” was the question on the lips of every Raleigh smoker back in the day. When the last hostages of TWA Flight 847 were released after two weeks of captivity in Beirut in 1985, they reported that despite their captors’ intense hatred for America, they did express a desire to visit the U.S. ![]() The rugged images of cowboys herding horses to the tune of “ The Magnificent Seven Theme” made the Marlboro Man one of the most powerful brand images of the 20th century. WinstonĪnother impossibly catchy jingle was Winston’s “tastes good like a cigarette should.” Eventually the Grammar Police noticed that the slogan should properly state “Winston tastes good as a cigarette should.” The song was revamped and extended to ask the musical question “What do you want-good grammar or good taste?” 8. (Look carefully-that’s a pre- M*A*S*H McLean Stevenson working on the outboard motor.) 7. The background sound was catchy enough to be released as a single by the Brass Ring, which cracked the Top 40. ![]() Benson & Hedges was a British brand that was virtually unknown in the U.S.-until they introduced a 100 millimeter variety in 1967 and accompanied it with a Clio Award-winning campaign that highlighted the “disadvantages” of a longer-than-King-size cigarette.
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